Consistency is key

How often do we sign up for new software, have great ideas for our new marketing campaign, running webinars, email newsletters…?

…only to run out of steam, get busy with other things…

…and stop.

Cancel the software subscription (or worse still, carry on paying for while not using it!)…

…post 3 blogs in one week…and then stop.

…post twice a day or more on social media every day for 2 weeks…and then stop.

…start a marketing campaign focused on a particular service…and then stop.

We’ve all been guilty of this at some point.

What we’ve seen in our practice and in our Mastermind groups is that identifying goals with clearly defined actions and milestones, with consistent application, little and often, much more is achieved.


  • Only take out that software subscription if you’ve really got the time
  • Post blogs consistently, once a month is better than 6 times in one month and then nothing for the next 6 months
  • Only start a marketing plan if you can stick with it consistently for more than one month

I’ve seen members of our Mastermind groups make huge improvement over the last 6-12 months by consistently applying themselves to the goals they set.

If you’d like to find out more about what happens in our Mastermind groups and how it could benefit you and your business, please get in touch.

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