Find out what they want and give it to them

You may well have come across the original quote from Steve Jobs, but do you use it in your business? Do you actually ask your clients what support, advice, services they need or do you just assume? My clients don’t want a business plan. My clients think we provide that already, so they won’t pay for it. Really… These are two comments I’ve heard recently from more than one accountant.…  Read more

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