Brand promise – do you have one?

Or is it just ‘marketing speak’ which is just fluffy stuff which doesn’t really mean anything? This is what I use to think. But when you really dig down into it and spend time understanding what it really means it makes perfect sense. And perfect sense to work out what yours is and articulate it to your team, your clients and the business world in general – all your prospects…  Read more


Do you ever measure how productive your time spent is? Are you spending too much time in areas of your business that aren’t productive? What about marketing? Coming back to work after a holiday this summer where I didn’t go on social media or look at work emails once I realised that I’d been wasting my time. That’s time spent on social media – LinkedIn and Facebook. Wasting effort on…  Read more

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