Is It A Transactional Relationship?
How do you work with your clients?
Is it purely transactional?
Do you agree accounting, tax, payroll, bookkeeping services with them and then JUST do that?
Or do you really invest your time in your clients, get to know them, understand what they’re trying to achieve and then work with them to achieve that?
Or do you just do the transactional work because that’s all you’re ‘paid’ to do?
How do your team work with you?
Is it purely transactional as well?
Or have you invested time in the relationship with your team?
Have you spent time understanding what it is they want to do and achieve?
Have you explained to your team what it is you want to achieve in your business over the next 3 months, 6 months, 1 year?
Do they understand why you’re asking them to do the work they do.
By making your relationships with both your team and your clients a PERSONAL one you will benefit massively.
Your team will understand why you do what you do, and why you’re asking them to do certain work and work in a particular way.
They’ll be motivated as you’ve spent time talking and listening to them.
The same applies to your clients.
I’m a big believer in having more conversations with clients because more conservation means a better relationship and often leads to more (paid for) work with that client, and it also leads to more recommendations (its where more than 90% of our new clients come from).
So, STOP the transactional relationships – make them personal!